Why You Must Track Brand Awareness When Running TV Campaigns

The Problem with TV Advertising

Why You Must Track Brand Awareness When Running TV Campaigns

Brand Awareness Must Join Your List of TV Campaign KPIs

Brand Awareness Can Change the Performance of a Company

Brand Awareness Can Change the Performance of a Company

Tracking Brand Awareness Shows Whether TV Ads Are Worth the Investment

You’ll Discover Emerging Audiences

Tracking Brand Awareness Shows Whether TV Ads Are Worth the Investment

You Must Track Your TV Ads to Make Sure They’re Having the Right Kind of Impact

What Happens When Brands Don’t Track TV Campaigns?

  • You won’t know anything about the impact your adverts are having on the brand’s target audience.
  • You’ll be oblivious as to whether expensive advertising campaigns are giving you the edge over competitors.
  • It’s impossible to prove impact and show whether the cost is worth it.
  • You’ll be blind to new audiences and won’t see any other areas in which your adverts are having a positive effect.
  • You’ll miss out on all the data that shows the long-term brand impact of TV ads.
  • You won’t see how to improve ads or whether there are any that aren’t working.

Case Study: How Latana Helped AirHelp

Airhelp brand tracking software results

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Latana. AI-powered brand tracking helping brands make better marketing decisions via world-class, scalable insights. https://latana.com/

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Latana

Latana

Latana. AI-powered brand tracking helping brands make better marketing decisions via world-class, scalable insights. https://latana.com/

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