What Is Unaided Brand Awareness and How Can You Increase It?

What is Unaided Brand Awareness?

Why Is Unaided Brand Awareness Important?‍

1. It Improves Brand Equity

2. It Increases Market Share

3. It Builds Authentic Brand Loyalty

4. It’s a Sign of Marketing Progress

How to Increase Unaided Brand Awareness

1. Consistently Provide Value

2. Show Up for Your Target Audience

3. Provide Great Customer Service

The Link Between Unaided Brand Awareness and Salience

The Importance of Retrieval Cues in Brand Salience

  • Functional Attributes: These are the attributes that the product has. For example, a clothing brand might be known for being ‘waterproof’, or a brand of soup could be described as ‘hearty’.
  • Benefit Attributes: What can the product do for customers? The benefit attributes can be the main reason why expensive brands can still be seen as good value in the eyes of customers. Sure, they are expensive, but the benefits outweigh the price.
  • Purchase/Consumption Situation: This is the situation in which the purchase is being made. What is the context for the consumer when they are recalling a brand?

Is Your Brand Focusing on Unaided Brand Awareness?

--

--

--

Latana. AI-powered brand tracking helping brands make better marketing decisions via world-class, scalable insights. https://latana.com/

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

[BEST] Tricks To Rank #1 Your Telegram Channel (2022)

how to rank telegram channel, how to rank on the top of search results, seo, telegram seo, how to earn money from telegram, how to increase telegram subscribers, amrit adrino.com

10 Things Your Competitors Can Teach You About classifieds trucks for sale

Small Business Email Marketing

How To 10x Your Leads From Podcasting

How big of a marketing budget do entrepreneurs really need?

A Beginners Guide To Successful Email Marketing For Your Restaurant

Experimenting: A Case Study from a BE Bootcamper

How To See Like An Artist, Be More Consistent, and Build A Massive Audience

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Latana

Latana

Latana. AI-powered brand tracking helping brands make better marketing decisions via world-class, scalable insights. https://latana.com/

More from Medium

I specialize in branding, but refuse to brand myself.

Kickstart Your Skincare Brand Within a Month!!

Not Investing in Branding is Losing Your Business Money

5 Signs It’s Time to Rebrand.