What Is Unaided Brand Awareness and How Can You Increase It?

What is Unaided Brand Awareness?

Why Is Unaided Brand Awareness Important?‍

1. It Improves Brand Equity

2. It Increases Market Share

3. It Builds Authentic Brand Loyalty

4. It’s a Sign of Marketing Progress

How to Increase Unaided Brand Awareness

1. Consistently Provide Value

2. Show Up for Your Target Audience

3. Provide Great Customer Service

The Link Between Unaided Brand Awareness and Salience

The Importance of Retrieval Cues in Brand Salience

Is Your Brand Focusing on Unaided Brand Awareness?



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store