Measuring Brand Awareness and Consideration in the Mattress Industry

Measuring Brand Awareness and Brand Consideration

Factors and Categories of Measurement

So, What Does the Data Say?

Tuft & Needle

Tuft & Needle Brand Awareness
Tuft & Needle Brand Consideration

Casper‍

Casper brand awareness
Casper brand consideration

Ghostbed

Ghostbed brand awareness
Ghostbed brand consideration

Leesa

Leesa Brand Awareness
Leesa brand consideration

Nectar

Nectar brand awareness
Nectar brand consideration

Purple

Purple brand awareness
Purple brand consideration

Saatva

Saatva brand awareness
Saatva brand consideration

In Summary

Applying Our Mattress Brand Study to Your Brand

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