Measuring Brand Awareness and Consideration in the Mattress Industry

Measuring Brand Awareness and Brand Consideration

Factors and Categories of Measurement

So, What Does the Data Say?

Tuft & Needle

Tuft & Needle Brand Awareness
Tuft & Needle Brand Consideration


Casper brand awareness
Casper brand consideration


Ghostbed brand awareness
Ghostbed brand consideration


Leesa Brand Awareness
Leesa brand consideration


Nectar brand awareness
Nectar brand consideration


Purple brand awareness
Purple brand consideration


Saatva brand awareness
Saatva brand consideration

In Summary

Applying Our Mattress Brand Study to Your Brand



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