How to Write Brand Survey Questions Ready for Mobile

Designing a Brand Survey for Mobile Requires a Complete Rethink

A Simple and Intuitive Design is Key

It’s All About the Buttons

Make Your Survey Questions Easy to Read

Avoid Question Formats That Aren’t Mobile-friendly

Minimize the Need for Typing

Final Thoughts

  • Is there a logical flow with one question per screen?
  • Can the user respond using interactions native to mobile (swipe, tap and touch)?
  • Is the user interface simple enough so that the screen doesn’t look cluttered?
  • Is there enough contrast between the font color and the background?
  • Is the font easy to read?

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Latana. AI-powered brand tracking helping brands make better marketing decisions via world-class, scalable insights. https://latana.com/

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Latana

Latana

Latana. AI-powered brand tracking helping brands make better marketing decisions via world-class, scalable insights. https://latana.com/

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