How to Protect and Defend your Brand from Fake News

1. Monitor social platforms proactively

2. Build a rapid response team

3. Create a crisis communication protocol

4. Investigate and share your side of the story

5. Establish an employee advocacy program‍

6. Create an online reputation

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Latana. AI-powered brand tracking helping brands make better marketing decisions via world-class, scalable insights. https://latana.com/

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Latana

Latana. AI-powered brand tracking helping brands make better marketing decisions via world-class, scalable insights. https://latana.com/

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