How to Improve Brand Awareness Campaigns Using a Brand Tracker

How Can You Track Brand Awareness Campaigns?

brand tracking software

Why Track Brand Awareness?

  • You recognize whether the right audience is seeing your campaigns
  • You determine if you’re spending your marketing budget on the right things
  • You understand your customer’s journey
  • You make smarter decisions about marketing in the future

Mini Case Study: GetYourGuide

To understand why tracking brand awareness campaigns are so valuable to brands of all shapes and sizes, let’s look at an example. In the UK, GetYourGuide is one of the new players appearing in the tour booking travel niche. Throughout the general population, GetYourGuide has brand awareness if just 6%. This means that 6 out of 100 people will likely recognize GetYourGuide in the UK.

GetYourGuide brand awareness

Using a Brand Tracker to Improve Awareness

  • See how they compare against the competition
  • Automate and simplify their research
  • Create stronger campaigns that lead to better results
GetYourGuide Tourist Brand Awareness

Brand Tracking Your Competition

Expedia brand awareness UK

Achieve Stronger Campaigns with a Brand Tracker



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Latana. AI-powered brand tracking helping brands make better marketing decisions via world-class, scalable insights.