Brand Consideration & Brand Awareness: Germany’s Online Car Market

Brand Consideration & Brand Awareness: Germany’s Online Car Market

12neuwagen

We asked our respondents an aided brand awareness question to start off with-which of the following brands have you heard of? 14% stated that they knew of 12neuwagen.

12neuwagen brand awareness
12neuwagen brand consideration

Autohaus24

Autohaus24 brand awareness
Autohaus24 brand consideration

W‍irKaufenDeinAuto

So far, you might have thought that hardly any Germans had heard of these online car market brands. Let’s see if the next few brands can change that!

WirKaufenDeinAuto brand awareness
WirKaufenDeinAuto brand consideration

‍Mobile.de

Once again, we pitted the same questions to our survey participants but this time they were about the brand Mobile.de. 81% of the general population had heard about them.

Mobile.de brand awareness
Mobile.de brand consideration

Carwow

Carwow brand awareness
Carwow brand consideration

Autoscout

Autoscout brand awareness
Autoscout brand consideration

The Survey’s Big Takeaways

It seems that some brands do struggle with a poor brand consideration, which could be down to the general distrust of online purchases and giving away personal data that is very apparent in Germany. However, some brands like Autoscout, have successfully bucked that trend.

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