Latana is an AI-Powered brand tracking solution, designed to help brands make better marketing decisions and allows users worldwide to understand key brand insights for both themselves and their competitors — while enabling them to zoom in on the audiences that drive their business.

Using mobile-optimized surveys and Multilevel Regression & Poststratification (MRP), Latana stands apart from the competition — offering a wider data reach, increased data confidence, and more nuanced insights.