Loyalty is a rare and valuable thing, and brands that can foster loyalty with their customers are setting themselves up for success. But to Fred Reichheld, the New York Times bestselling author of The Loyalty Effect, “Loyalty is dead.” “On average U.S. corporations now lose half their customers in five…

Meta-owned Whatsapp has been a staple of communication for years. In 2020 alone, 78% of Americans were using Whatsapp on a weekly basis to chat with friends, family, and acquaintances alike. But luxury brand Dior saw Whatsapp’s potential beyond simple person-to-person communication — and went all-in for its latest brand…

These days, successful ad campaigns need to be more than just eye-catching — they need to connect with consumers on an emotional level. Yes, it’s great to be funny, colorful, or edgy — but if the entertainment factor of your ad campaign isn’t backed up with a narrative that really…

The metaverse is one of the hottest topics in tech right now. The hype is real, exciting, and honestly… pretty confusing. Just like we saw with NFTs, the fanfare has arrived like a tidal wave — and it’s left a lot of people bewildered. What the heck is the metaverse…

So, your brand has decided to donate a certain amount of money, goods, or services to a worthy cause. Fantastic! More often than not, that cause aligns closely with your brand’s values and reinforces its mission statement. After all, you wouldn’t waste money or resources on a cause or idea…

The direct-to-consumer (D2C) business model is one that has gained increased traction over the last few years. From Dollar Shave Club to Huel, it is no longer the reserve of upstarts and unknowns, with more and more recognizable brands reaching consumers with this business model. And while many of these…

Every brand marketer understands the importance of knowing their target audiences. For most, it’s ongoing education — from obsessing over brand awareness drivers to re-shuffling market segmentation, there are always more things to learn about likely prospects. And, when you factor in the added layer of our ever-changing world —…

Having staked its claim as the world’s real-time news feed, Twitter occupies a unique position within the social media landscape. Not as influencer-heavy & image-focused as Instagram, as video-obsessed as TikTok, or as interpersonally-driven as Facebook — Twitter sees itself as “more of an information network” than a social network…

Like the rest of the world, you’ve likely spent the last two years dreaming about travel — maybe a small weekend getaway in a charming city nearby or a month-long tour around Europe. …