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Latana

Can Refillable Bathroom Products Boost Unilever’s Sustainability Image?

Last month, Unilever announced its acquisition of UK-based Wild, a refillable, plastic-free personal care brand. Known for its sleek…

2d ago

Can Refillable Bathroom Products Boost Unilever’s Sustainability Image?

2d ago

Straight answers on better brand tracking with Joe Corcoran, Chief Technology Officer

Brand tracking has a technology problem. While AI, cloud infrastructure, and advanced statistical methods have reshaped many industries…

Jun 13

Jun 13

How to make changes to brand trackers without unnecessary complexity

Measuring whether and how brand marketing changes people’s brand perception often remains more art than science. Tools to track brand…

May 30

May 30

Straight answers on better brand tracking with Brian Callander, Senior Data Scientist

Fluctuating results. Unreliable respondents. Tiny samples with big error margins. These are just a few of the challenges that stand between…

May 23

May 23

How end-to-end sampling control solves data quality gaps in complex trackers

Measuring whether and how brand marketing changes people’s brand perception often remains more art than science. Tools to track brand…

May 20

How end-to-end sampling control solves data quality gaps in complex trackers

May 20

Is it possible to measure unaided awareness with non-incentivised surveys?

Unaided (or spontaneous) awareness is a sought-after brand question and a key ingredient to measuring the “mental availability” of a brand…

May 13

Is it possible to measure unaided awareness with non-incentivised surveys?

May 13

Tesla’s reputation under pressure: new survey data from two key EV markets

Tesla has been making headlines for weeks, not for the right reasons. Alongside the many protests outside its showrooms, the company just…

May 13

Tesla’s reputation under pressure: new survey data from two key EV markets

May 13

How to ensure sample composition stability for higher-quality survey data

Measuring whether and how brand marketing changes people’s brand perception often remains more art than science. Tools to track brand…

May 7

How to ensure sample composition stability for higher-quality survey data

May 7

How can we avoid data disruptions when making changes to brand trackers?

Now and then, our clients require changes to their brand tracking setups. This is usually in the form of adding or removing brands from…

May 2

May 2

Straight answers on better brand tracking with Benedikt Koch, Product Manager

With brands under growing pressure to prove the ROI of their marketing, accurate and consistent measurement of brand perception has never…

Apr 29

Apr 29

Latana

Latana

Latana. AI-powered brand tracking helping brands make better marketing decisions via world-class, scalable insights. https://latana.com/

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