Latana – Medium

Latana

Is it possible to measure unaided awareness with non-incentivised surveys?

Unaided (or spontaneous) awareness is a sought-after brand question and a key ingredient to measuring the “mental availability” of a brand…

6d ago

Is it possible to measure unaided awareness with non-incentivised surveys?

6d ago

Tesla’s reputation under pressure: new survey data from two key EV markets

Tesla has been making headlines for weeks, not for the right reasons. Alongside the many protests outside its showrooms, the company just…

6d ago

Tesla’s reputation under pressure: new survey data from two key EV markets

6d ago

How to ensure sample composition stability for higher-quality survey data

Measuring whether and how brand marketing changes people’s brand perception often remains more art than science. Tools to track brand…

May 7

How to ensure sample composition stability for higher-quality survey data

May 7

How can we avoid data disruptions when making changes to brand trackers?

Now and then, our clients require changes to their brand tracking setups. This is usually in the form of adding or removing brands from…

May 2

May 2

Straight answers on better brand tracking with Benedikt Koch, Product Manager

With brands under growing pressure to prove the ROI of their marketing, accurate and consistent measurement of brand perception has never…

Apr 29

Apr 29

How to avoid survey fraud for higher-quality survey data

Measuring whether and how brand marketing changes people’s perception of a brand often remains more art than science. Tools to track brand…

Apr 25

How to avoid survey fraud for higher-quality survey data

Apr 25

Reaching everyday people for higher-quality survey data

Measuring whether and how brand marketing changes people’s perception of a brand often remains more art than science. Tools to track brand…

Apr 23

Reaching everyday people for higher-quality survey data

Apr 23

How extensive is acquiescence bias in brand research, and how can it be mitigated?

Survey research can be subject to many sorts of biases. One of the most interesting ones in brand research is acquiescence bias — the…

Apr 17

Apr 17

Straight answers on better brand tracking with Imran Choudhary, Chief Commercial Officer

With more and more brand, marketing, and insight managers telling us that brand tracking is too expensive and doesn’t provide the value it…

Apr 10

Apr 10

Product feature: converting brand performance results into real-world populations

Over the years, we’ve spoken to hundreds of insights experts at world-leading brands, and one topic that frequently arises is converting…

Jan 24

Jan 24

Latana

Latana

Latana. AI-powered brand tracking helping brands make better marketing decisions via world-class, scalable insights. https://latana.com/

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