The world is changing fast. 2021 saw marketers scrambling to tackle multiple lockdowns, regulatory and privacy changes, as well as fundamental shifts in consumer behavior.

2022 is set to bring in new developments which will affect the way we build our brands, market our products, and engage with our customers…

Did you know that 8–10% of greenhouse gas emissions are associated with food that is not even consumed? According to the United Nations Environment Program (UNEP), that means if food waste were its own country, it would be the third-largest source of greenhouse gas emissions.

Which, quite frankly, is staggering…

Latana x Impossible Foods logos

In response to growing consumer concern about the environment, many brands have been quick to shout about their green credentials and a host of new market disruptors have emerged to provide environmentally conscious choices where they didn’t exist previously.

But while these issues definitely impact consumer decisions, there are still…

a person holding a laptop on their lap with #workadvice

“What do you want to be when you grow up?” It’s a question we ask children, and — more often than not — we get answers like firefighter, doctor, or police officer.

Why? Because children choose jobs they think are important and exciting — jobs they believe will make a…


Latana. AI-powered brand tracking helping brands make better marketing decisions via world-class, scalable insights.

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