LatanaHow Luxury Brands Can Overcome The Industry’s 3 Biggest ChallengesAs a brand manager, your goal is to build a strong, recognizable brand, but this is no easy feat to pull off. Unfortunately, there’s no…10 min read·Nov 25, 2022----
LatanaHow HomeToGo Uses Market Disruption To ThriveThe global travel industry continues to soldier on through rocky times. After the two-year pandemic slump, it now faces new challenges in…11 min read·Nov 24, 2022----
LatanaTwitter Blue’s Parody Accounts & Brand SafetyOver the last few weeks, we’ve been treated to many a surprising update about Musk’s vision for Twitter. From mass firings to what…4 min read·Nov 24, 2022----
LatanaBranding Opportunities & Risks: 2022 FIFA World CupIt’s no secret that huge sporting events offer massive opportunities for brands, whether they’re acting as official sponsors or finding…15 min read·Nov 22, 2022----
LatanaOriginal Sound & Audio Branding on TikTokKnown for its catchy music, hashtag challenges, and viral “dances”, compared to other social platforms, TikTok has a unique focus on sound…8 min read·Nov 22, 2022----
LatanaAmazon Sets Its Sights on The Wellness IndustryLooks like Amazon has big plans for the wellness industry. Last week, the eCommerce giant announced a new partnership with Planet Fitness…3 min read·Nov 16, 2022----
LatanaReflaunt’s Success in the Luxury Second-Hand MarketWith the interest in sustainability and circular fashion growing, it’s no wonder that the second-hand shopping market is booming all over…9 min read·Nov 15, 2022----
LatanaHow Center Parcs Conquered UK Holidaymakers’ HeartsThough it has its roots in continental Europe, Center Parcs, a brand of well-kept holiday villages, is nowadays a uniquely British…10 min read·Nov 11, 2022----
LatanaWhat Does It Mean to Be “Brand Agnostic” in 2022?For most brands, the ultimate goal is to build strong brand loyalty — to foster a customer base that is dedicated to your products and…6 min read·Nov 10, 2022----
LatanaTikTok Cracks Down on Political Content in 2022TikTok has banned political ads since 2019. Despite the official policy, the platform has still become a hotbed of political content. Who…6 min read·Nov 7, 2022----