LatanaUnderstanding Data: Margin of Error, Confidence Level, and Statistical SignificanceIf you’re conducting a survey, you’ll need to understand your results in-depth and gain a deeper understanding of your study population. In…Jun 21Jun 21
LatanaWhat Babbel’s Target Audiences Are Associating With The BrandLearning a new foreign language is something we all aspire to do, but always find an excuse not to — too little time, no spare cash, lack…Jun 21Jun 21
LatanaHow Huel Grew Its Brand — Despite An Unfamiliar ProductThe idea that we might one day replace breakfast, lunch, and dinner with a pill or powder that provides the same amount of nutrients used…Jun 21Jun 21
LatanaWhat is Brand Transparency and Why It Is Important?Many businesses know the term “brand transparency,” but not all of them understand just how essential it is in building trust with…Jun 21Jun 21
LatanaHow to Ace Your Christmas Branding in 2024For many brands, Christmas is the most crucial sales period, with between 50% and 80% of total sales often generated in these last few…Jun 21Jun 21
LatanaHow to reduce data collection cost for brand tracking by over 90%Tracking how people perceive a brand can be very expensive, running into the hundreds of thousands of USD per year and market! Data…Jun 21Jun 21
LatanaOvercoming the Challenges of Measuring Brand PerceptionIn the rapidly evolving world of brand marketing, understanding and measuring brand perception is a significant challenge. Brand marketers…Jun 21Jun 21
LatanaHow Luxury Brands Can Overcome The Industry’s 3 Biggest ChallengesAs a brand manager, your goal is to build a strong, recognizable brand, but this is no easy feat to pull off. Unfortunately, there’s no…Nov 25, 2022Nov 25, 2022
LatanaHow HomeToGo Uses Market Disruption To ThriveThe global travel industry continues to soldier on through rocky times. After the two-year pandemic slump, it now faces new challenges in…Nov 24, 2022Nov 24, 2022