4 Biggest Challenges Ecommerce Brands Face In 2021

The 4 Biggest Challenges in eCommerce in 2021

1. Standing Out in a Saturated Industry

  • Embrace social media (but carefully). Regardless of how you feel about social media, there’s no denying the vital role it plays in making (or breaking) online brands. If you can interact with your target audience in a compelling and personable way, you can establish your brand as memorable and attract followers to whom you can later market.
  • Produce high-quality content. Content marketing is a reliably-effective way to get noticed, but only if the work is excellent. There’s so much free content around that bland posts will go unnoticed. Sellers should look for gaps in the market (search terms that others aren’t addressing) and find ways to be different, ideally through personality.
  • Jump on PR opportunities. Whether it’s through HARO schemes (HARO standing for Help A Reporter Out) or buzzing hashtags, it’s possible to get PR attention without putting in too much effort. Timing is everything. Keep an eye out for chances to weigh in on hot topics, and it’ll work to your benefit.
  • Run finely-honed ad campaigns. Proactivity is vital in eCommerce, and advertising is a consistent generator of leads — but you need to do it tactically to avoid wasting money. Instead of advertising to everyone, narrow your focus (Facebook Ads is ideal for this, offering keen targeting options), and pursue specific trackable metrics.
  • Diligently track brand awareness. Your initial strategy won’t get the results you want. That takes time and iteration: on a regular basis, you must review performance to figure out what’s working (and what isn’t). And if you’re not tracking brand awareness, you can’t know how things are going — so choose the right tool and get to work.

2. Choosing the Right Software Tools

3. Consistently Getting Pricing Right

4. Keeping Up With the UX of Bigger Brands

Final Thoughts

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Latana. AI-powered brand tracking helping brands make better marketing decisions via world-class, scalable insights. https://latana.com/

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Latana

Latana

Latana. AI-powered brand tracking helping brands make better marketing decisions via world-class, scalable insights. https://latana.com/

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