How important is acquiescence bias in brand research, and how can it be mitigated?Have you ever seen data in your brand research that doesn’t match your expectations or actual sales data? It could be because respondents…2d ago2d ago
How impactful is a brand logo in questions about brand awareness?Have you experienced unrealistic brand data that doesn’t match your expectations and is hard to tie to your sales metrics? It could be due…Oct 28Oct 28
The hidden layers of brand awareness: How you should be measuring aided awarenessTracking brand awareness is a top priority for most brand marketers, and for good reason. If your target audience doesn’t know you exist…Aug 27Aug 27
How ad-based sampling provides high-quality reach in small marketsForty percent of global consumer spending, or roughly $20 trillion, happens outside of the world’s biggest markets. Countries like Norway…Aug 12Aug 12
Understanding Data: Margin of Error, Confidence Level, and Statistical SignificanceIf you’re conducting a survey, you’ll need to understand your results in-depth and gain a deeper understanding of your study population. In…Jun 21Jun 21
What Babbel’s Target Audiences Are Associating With The BrandLearning a new foreign language is something we all aspire to do, but always find an excuse not to — too little time, no spare cash, lack…Jun 21Jun 21
How Huel Grew Its Brand — Despite An Unfamiliar ProductThe idea that we might one day replace breakfast, lunch, and dinner with a pill or powder that provides the same amount of nutrients used…Jun 21Jun 21
What is Brand Transparency and Why It Is Important?Many businesses know the term “brand transparency,” but not all of them understand just how essential it is in building trust with…Jun 21Jun 21
How to Ace Your Christmas Branding in 2024For many brands, Christmas is the most crucial sales period, with between 50% and 80% of total sales often generated in these last few…Jun 21Jun 21