Latana – Medium

Latana

How important is acquiescence bias in brand research, and how can it be mitigated?

Have you ever seen data in your brand research that doesn’t match your expectations or actual sales data? It could be because respondents…

2d ago

2d ago

How impactful is a brand logo in questions about brand awareness?

Have you experienced unrealistic brand data that doesn’t match your expectations and is hard to tie to your sales metrics? It could be due…

Oct 28

Oct 28

The hidden layers of brand awareness: How you should be measuring aided awareness

Tracking brand awareness is a top priority for most brand marketers, and for good reason. If your target audience doesn’t know you exist…

Aug 27

Aug 27

How ad-based sampling provides high-quality reach in small markets

Forty percent of global consumer spending, or roughly $20 trillion, happens outside of the world’s biggest markets. Countries like Norway…

Aug 12

How ad-based sampling provides high-quality reach in small markets

Aug 12

The Beginners’ Guide to Brand Affinity

The customer should always be number one.

Jun 21

Jun 21

Understanding Data: Margin of Error, Confidence Level, and Statistical Significance

If you’re conducting a survey, you’ll need to understand your results in-depth and gain a deeper understanding of your study population. In…

Jun 21

Jun 21

What Babbel’s Target Audiences Are Associating With The Brand

Learning a new foreign language is something we all aspire to do, but always find an excuse not to — too little time, no spare cash, lack…

Jun 21

Jun 21

How Huel Grew Its Brand — Despite An Unfamiliar Product

The idea that we might one day replace breakfast, lunch, and dinner with a pill or powder that provides the same amount of nutrients used…

Jun 21

Jun 21

What is Brand Transparency and Why It Is Important?

Many businesses know the term “brand transparency,” but not all of them understand just how essential it is in building trust with…

Jun 21

Jun 21

How to Ace Your Christmas Branding in 2024

For many brands, Christmas is the most crucial sales period, with between 50% and 80% of total sales often generated in these last few…

Jun 21

How to Ace Your Christmas Branding in 2024

Jun 21

Latana

Latana

Latana. AI-powered brand tracking helping brands make better marketing decisions via world-class, scalable insights. https://latana.com/

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